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In 2013, Rohsler’s Allendale Nursery and Florist joins a small, elite group of family-owned nurseries across the nation when they celebrate one-hundred years of nursery, landscape and floral services. “It’s difficult to believe that it’s been one-hundred years,” says Bruce Rohsler, one-third of the current family management team. “You don’t realize how many years it is because it’s what you grew up with.”

Bruce and his siblings, Robyn and Mark, are the fourth generation of Rohsler’s to manage the sixteen acre business in Allendale and Saddle River, with a fifth generation already working within the business. They navigate the constant currents of change by looking back as often as they look forward. “You have to respect where you came from and what got you here,” says Mark Rohsler, who manages the nursery operations, “because when all else fails, it’s what carries you forward.”

Robyn Rohsler Ortiz, the manager and head designer of the Florist operations, values family traditions, too. “Growing our own stock has always been in the family,” she says. “My grandmother used to have rows and rows of fresh flowers that she’d cut for bunches or arrangements.” Today, more than half the nursery is dedicated to growing the mums, poinsettias, hydrangeas and other plants sold on location, and scores of Christmas trees grown on a Rohsler family farm are sold each December.

If respecting tradition has been the family compass, then customer service has been at the tiller. Rohsler’s Allendale Nursery and Florist has been named (201) magazine’s “Best of Bergen” nursery for seven years in a row. “It’s a huge honor,” says Bruce, “because competition is fierce. We’re extremely appreciative of the loyalty and support we get from our customers.” Programs like Rohsler’s Preferred Customer Club – a free exclusive for unadvertised specials and cash reward certificates – help to maintain an edge on the competition.

 So, what does a one-hundred year-old family nursery do to celebrate the occasion? “Make it all about the customer,” is the unanimous answer.  Beginning in April and continuing through December, every department will feature month-long special savings on seasonal plants and trees, as well as ceramic pottery, outdoor furniture and water features. And each month will also feature a weekend event, such as a cancer benefit weekend, or a Centennial Celebration Founder’s Weekend in September. On other dates throughout the year, the nursery will host seminars on topics such as organic gardening, children’s gardening and pond startups

ROHSLER’S ALLENDALE NURSERY AND FLORIST
100 Franklin Turnpike, Allendale, NJ 07401
(201) 327–3156         www.rohslers.com